Professional course · CSAC-1 Design, plan and deliver targeted campaigns that educate employees, influence behaviour and reduce security risk. Who should attend Course purpose This course covers the key principles and strategies required to build a practical security awareness campaign. Participants learn how to identify critical risks, understand their audience, craft clear messages, select suitable communication channels and design activities that encourage participation and understanding. By the end of the course, participants can plan and implement an organisation-wide campaign that supports a proactive security mindset. Course focus Operational outcomes A clearer approach to planning and launching security awareness campaigns Improved ability to communicate risks in a relevant and engaging way Greater employee participation and understanding Stronger security culture and organisational security posture Better ability to detect and respond to suspicious activity More effective use of campaign resources and investment Message design Draw attention to an issue Deliver factual information Change behaviour or beliefs Teach how to do something Idea generation Use structured methods to move from a broad security concern to practical, audience-relevant campaign concepts. Campaign planning What can the organisation already do well? Where may capability, attention or trust be limited? What could improve awareness, participation or resilience? What could undermine the campaign or its intended effect? Delivery options Delivered online via Zoom or Microsoft Teams, or in-company for organisational teams. Course fee available upon application. Culture is not built by rules; it is built by repeated choices.Creating Security Awareness Campaigns
For internal security teams creating or improving awareness campaigns
Internal security departments
Security awareness leads
Communications and engagement teams
Managers responsible for security culture
Turn awareness into action
What participants will explore
Identify critical security risks and campaign priorities
Understand audiences, behaviours and communication needs
Create clear, compelling and relevant security messages
Choose communication channels and campaign activities
Encourage participation, understanding and behaviour change
Measure campaign effectiveness and improve future activity
What participants can take back to work
Match the message to the purpose
Awareness
Broad and attention-grabbing.Informative
Educational and explanatory.Persuasive
Motivational and benefit-driven.Instructional
Step-by-step guidance.Brainstorming methods for campaign ideas
Use SWOT to test the campaign
Strengths
Weaknesses
Opportunities
Threats
Adapt the course to your organisation
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